DC Comics and Diamond partnership ends!
One of the largest comics publishers ‘DC’ has taken a huge step which can either be good or bad. They have decided to end their 25 years partnership with Diamond Comic Distributors. Diamond is the largest comic distributor in the United States. Due to worldwide Covid-19 outbreak, Diamond had paused their comic shipping. Because of that DC Comics and Diamond distributors decided to let DC try alternative comic distributors. After some weeks of that process, we got to hear this major news. The new distributors for DC will be Lunar and UCS comic book distributors. Also, Penguin Random House will be distributing DC Graphic Novels and collected editions.
According to the voice of retailers, many of them have criticized DC‘s decision. DC Comics and Diamond have not responded to them officially yet. As the conversation happened between DC Spokesman and Hollywood Reporter. DC Spokesman has said the following. “Moving forward, comic book retailers can obtain their DC books from Penguin Random House. Or their books and periodicals through Lunar or UCS comic book distributors. DC continues to be committed to providing the Direct Market with the best in class service. At the same time the fans with the world’s greatest comic books.”
DC Comics and Diamond relationship in DC’s eye
DC has sent following email to retailers.
JUNE 5, 2020
Dear DC Direct Market Retailer,
First and foremost, we hope this finds you safe and well especially during what has been an incredibly challenging year. We are writing today to share with you that DC’s long-standing relationship between DC Comics and Diamond Comic Distributors is coming to a close effective following Diamond’s distribution of product offered on DC’s FOC list of June 1st. Also We want to thank Steve Geppi and the great people at Diamond for all the years of service.
We recognize that, to many of you, this may seem like a momentous decision. However, we can assure you that this change in DC’s distribution plans has not been made lightly. And follows a long period of thought and consideration. The change of direction is in line with DC’s overall strategic vision intended to improve the health of, and strengthen, the Direct Market as well as grow the number of fans who read comics worldwide.
In the near term, Diamond will only be fulfilling orders placed through June 1 Final Order Cut-Off and will not solicit the sale of new DC titles further. To ensure a smooth transition for retailers, DC will suspend Final Order Cut-Off for June 8, making those books available to order on Final Order Cut-Off on June 15.
Moving forward, we will continue our distribution relationship with Lunar Distribution and UCS Comic Distributors for distribution of periodicals and graphic novels, and Penguin Random House for distribution of graphic novels, worldwide.
We believe this new distribution system will bring you world class service using top of the line and modern systems that will provide you the most efficient operational supply chain. DC will continue to look for ways, together with our new partners, to better serve you and the fans to the best of our ability. We remain committed to the Direct Market and look forward to partnering with you to grow your business and to get the best comic books and graphic novels to the fans in the most efficient and seamless manner.
The email above mentioned claims that the new decision will open a path for an “efficient operational supply chain”. But again, the retailers have to deal with multiple contacts for distribution. (now at least three Lunar, Penguin and UCS) isn’t exactly optimal on the side of retailers.
Retailers have shown their negative light regarding the decision by throwing out anger and frustration. The decision will make a huge impact on increase costs for them. Also, they have mentioned that it may have a chance to affect customers as well. They also mentioned that this may lead to moving out of the direct market.
As an average comic reader, this situation would not affect you in a huge way. But you have to make sure that you are able to get your local copies through the local store.
However, this situation can affect a much larger scale to DC fans in the UK. Because they don’t receive comics from UCS or Lunar. Their situation is yet to be decided.