Spotify Signs a Deal With Warner Bros.
Spotify Signs a Deal With Warner Bros. As per reports its about DC for Slate of Exclusive Scripted Podcasts. What can you expect?
The day might come soon that your favorite superheroes are at the reach of your headphones. As to boost its podcast platform, Spotify has inked a multiyear pact with Warner Bros. and DC Entertainment. They are about to produce and distribute an original slate of narrative podcasts. They will have an exclusive license to Spotify for a while.
According to the deal, Spotify gets the first-look rights to original narrative DC podcasts. The podcasts will be about Super Heroes and Super-Villains, which includes Superman, Batman, Wonder Woman, Harley Quinn, and the Joker. The shows will have new storylines that take place in the DC Universe. But they will not link to existing movies or TV shows.
Not just the DC-based podcasts, Warner Bros, is planning to develop original scripted podcast series based on other properties. Looney Tunes and Warner Bros. TV-produced shows like “Supernatural” will have a chance to enter unique podcast projects unrelated to WB’s existing intellectual property.
Spotify Deal With WB
This spring Warner Bros and Spotify signs a $100 million-plus deal to exclusively distribute Joe Rogan’s “The Joe Rogan Experience” podcast. It is starting later this year and has dealt with Kim Kardashian West for an exclusive podcast about criminal-justice reform. It began its shifting into podcasting last year by buying Gimlet Media, Anchor, and Parcast, and Spotify snapped up Bill Simmons’ The Ringer, in February.
For Warner Bros, the Spotify partnership will run as a cross-divisional effort led by Peter Girardi. He is the EVP of WBTV’s Blue Ribbon Content digital studio and of alternative programming at Warner Bros. Animation. Also Robert Steele, SVP of business strategy and operations for Warner Bros. Digital Networks. The duo will co-develop and produce the programming in collaboration with Spotify. They will be responsible for marketing, advertising, and distribution of the shows exclusively on its platform. Girardi will serve as the creative lead and Steele is overseeing business aspects of the partnership.
Spotify is a free, ad-supported, or paid (ad-free) streaming service. It has access to over 50 million songs and other audio tracks, including more than 1 million podcast titles.